Power.se
The Nordic region's new electronics giant Power AB is establishing itself in Sweden and has taken over all 29 Mediamarkt locations.
This is what Power's desktop site looked like before.
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New design proposal
Objectives
Create a better user experience and
increased conversion rate.
● Easy to navigate and intuitive for users.
● Present the company's services in a clear way.
● Encourage users to contact the company for a quote or book an appointment.
Purpose
● Make POWER more profitable and help make them the obvious choice when purchasing home electronics online.
Method
User tests
● 6 Testers was chosen for a desktop test of the top navigation.
Think aloud
● Task: Find a product - Garmin Fenix 7x
(Without using the side menu or search box)
Controlled user testing (layout)
● Why
A/B Testing
● Top navabar
Personas
From user interviews, surveys and conversations with the two owners of the company, four personas have been created.
That are in Swedish! Since the site will focu on the Swedish peoplein Spanin to Strat with but it will be in English, Spanish and also Portuguese in the future.
Moodboard
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